For me the verbal assault literally started with "literally". That and "Giving 110%". Next thing ya' know "It is what it is" and why?... Because "I wanna say". And when do you wanna say it?... "At the end of the day", of course. It's always at the end of the day.

Over and over we're forced to endure these inane cliches with a gracious smile and a polite nod of the head, all the while biting our tongue to the point where finding a really good oral surgeon is uppermost on our minds. Bottom line: We need to confront the shallow, wage war against the skin-deep, go hand-to-hand with the boneheaded. We need to rise up in order to free our ears.

"And how is this even do-able?", you ask. Simple... we take it to the streets. We get up close and personal. We revert back to the age-old practice of public shaming. Not with pillories, stocks or even dunce caps. Nothing so barbaric, mind you. No, we opt for the one true, contemporary vehicle for display. The one collective forum that never goes out of style. We go with the all-American tee.

That's right, people, we let the space on our t-shirts voice our public appeal. On our chests we will proudly scorn the enemy, ridicule the ridiculous, ostracize these purveyors of triteness. We will let them know that "It's all good" doesn't work for us 'cause, like, we've been around the block and we know it's NOT all good. It's not even close.

From here on we shall unite in one common cause: Stomping out the endless cliches, bringing awareness and enlightenment to all. We shall do it with vigor. We shall do it with vengeance. We shall do it with SNARK!!

10) It speaks to you. And not in that patronizing tone of your old guidance counselor who, when scouting future colleges, quipped, "I hear good things about barber school."

9) When not being worn it doubles as both a drawer filler and a clothes hanger protector. Or even laundry.

8) It'll give the public a chance to catch up on their reading.

7) As a community service gesture it's, like, way easier than manning a phone bank, picking up roadside trash or cleaning graffiti left by spelling-challenged taggers.

6) It has both a head and two arm holes for easy access. Ya' know, just like you like.

5) It'll be a feather in your cap and God knows you could use one. Have you seen your cap lately?

4) When's the last time you helped a fledgling company claw its way up from the bottom to take its rightful place among the pantheon of somewhat clever t-shirt icons?... Exactly.

3) You'll become an instant Cliche-Fighting Super Hero (cape not included).

2) You've been spending the bulk of your discretionary income on junk food and scratch tickets. This'll be a step up.

And the number one reason you should buy a Cliche Snark T-shirt?

1) You know... for the snark.